Our first solution was to create a landing page: a one page website where, in just a few seconds, the clients could learn about the product as well as see it in action. We tracked all links in the landing page in order to have detailed information regarding user behaviour and user journey.
Our second solution was to set up a digital campaign covering the main ad networks (Google, Facebook, LinkedIn and others). We created high quality, creative ads and bold + direct text ads. During the campaigns, we consistently refined and tracked results in order to further improve the click-rate and conversion.