Done in: 2018 / Client: Faber Castell / Task: 3D Modelling & 3D Rendering
What the client needed
Faber Castell was a company needing new solutions to view and approve point-of-purchase design and displays, especially to pre-visualise the material’s positioning and size in their stores.
Based on hand drawn sketches, we modelled all displays in 3D and presented the designs formed in relation to a human-scale model. The 3D mock-up solution was used to develop a real time mock-up system in Augmented Reality.
Different displays modelled
Additional Project Info
The human-scale model in the presented images is 1,70m, which is the average Brazilian male’s height.