What the client needed

Faber Castell was a company needing new solutions to view and approve point-of-purchase design and displays, especially to pre-visualise the material’s positioning and size in their stores.

Our solution

Based on hand drawn sketches, we modelled all displays in 3D and presented the designs formed in relation to a human-scale model. The 3D mock-up solution was used to develop a real time mock-up system in Augmented Reality.

8

Different displays modelled

Additional Project Info

The human-scale model in the presented images is 1,70m, which is the average Brazilian male’s height.

19

Hours of render time