What the client needed

To reduce costs of product still photos, Electrolux needed an alternative solution to make a large-scale asset delivery viable.

Our solution

We created a virtual studio, “digitalizing” all Electrolux products in 3D, using the most advanced techniques of 3D modelling and rendering. After we modelled the products, we were able to generate new still photos, in different angles and light conditions, in less than 1 hour for each image.


Products modelled in 3D

Additional Project Info

The first product 3D images used to take 4 to 5 hours to render. After optimizing the meshes, lights and materials, we could reduce the render time to an average of 45 minutes.


New still images created