What the client needed

For the Bienal of Livro of São Paulo (the biggest publishing event of Latin America), Amazon needed a creative and funny way to attract consumers to their Amazon Kindle Unlimited space.

Our solution

We proposed and developed a simple game, to be played on a touchscreen smartTV, where the consumers could “fish” books and, depending on their performance, receive discount coupons to buy Amazon books.


People played the game in 5 days of event

Additional Project Info

The first version of the game were too hard that we needed to make it easier to allow people to actually win


Days of production time