What the client needed

For the Bienal of Livro of São Paulo (the biggest publishing event of Latin America), Amazon needed a creative and funny way to attract consumers to their Amazon Kindle Unlimited space.

Our solution

We proposed and developed a simple game, to be played on a touchscreen smartTV, where the consumers could “fish” books and, depending on their performance, receive discount coupons to buy Amazon books.

1,345

People played the game in 5 days of event

Additional Project Info

The first version of the game were too hard that we needed to make it easier to allow people to actually win

7

Days of production time