Done in: 2017 / Client: Amazon / Task: Web Design & Development
What the client needed
For the Bienal of Livro of São Paulo (the biggest publishing event of Latin America), Amazon needed a creative and funny way to attract consumers to their Amazon Kindle Unlimited space.
We proposed and developed a simple game, to be played on a touchscreen smartTV, where the consumers could “fish” books and, depending on their performance, receive discount coupons to buy Amazon books.
People played the game in 5 days of event
Additional Project Info
The first version of the game were too hard that we needed to make it easier to allow people to actually win